About

Mission: My mission is to create lasting positive impact on the people and organizations that I serve.

Vision: My vision is to work together and establish relationships with trusted clients who prioritize like-minded business principles and values. Together we can craft a hive of impact-driven leaders who strive to elevate themselves and all that’s around them.

Values:

  • People first, always

  • Strategy second

  • Prioritize culture

  • Act with intention

  • Be creative and always think outside the comb

  • Always challenge the norm

Company Description:

Impact Hive is a consulting and marketing firm, assisting businesses with their strategic growth initiatives. Services include, but are not limited to: Marketing and Consulting Services, Marketing Strategies, Communications, Website Design, Collateral Design, Social Media, eNewsletters, Press Releases, Content Creation, Consulting, Operational Efficiency Finding, Strategic Planning, Project Management, Software Integration, Operational Enhancements, Culture Enhancements, and more.

Virginia MacKoul Impact Hive.png

About Ginny

Virginia “Ginny” graduated magna cum laude from the University of Florida with a degree in Sustainability and the Built Environment, minoring in Urban Regional Planning, with many years of experience in LEED certification management. Prior to her role as a Marketing Coordinator at Avison Young, she was the Director of Marketing for Front Street Commercial Real Estate Group, overseeing all marketing and branding activity for nearly 10 years, and leading the company’s 10% “Invested” program, carefully and intentionally leading the committee that was in charge of investing 10% of profit back into the community. Ginny played a vital role in facilitating the rapid growth of Front Street from a two-person operation to a team of over 30 in over 6 different markets, before being acquired by Avison Young Global.

While working with Avison Young Global, Ginny’s strategic marketing initiatives and direction resulted in consistently driving the most website traffic to the local Gainesville office landing page, often holding the #1 spot for total monthly website visitors when compared to all other Avison Young Global offices, including London, Vancouver, Seoul, Birmingham U.K., and more.

Ginny has over 13 years experience in marketing and has contributed to the successful and effective marketing efforts for many clientele as well, including, but not limited to business growth and marketing strategies, brand establishment, website design, effective marketing tactic implementation, event marketing, and more. In 2016, Ginny co-founded a professional development group called Talking Heads GNV. Their mission is to create a thriving local network of forward-thinking professionals who join together in pursuit of growth, learning, and development. Utilizing this experience, she started her own consulting and marketing company, Impact Hive, in January of 2020, with her first client being Tioga Town Center.

Ginny was named a winner of the 2018 Gainesville Sun’s 40 Under 40 Award, and the 2016 Fierce Award. In 2019, she was selected as a member of the LinkedIn Advisor community, as well as a LoopNet Industry Expert. Most recently, she was invited to participate in the Forbes Communications Council. Ginny has a passion for giving back to the community. In 2019-2020 she served as the Leadership Gainesville Alumni Association Board President. Ginny has also served on the Children's Miracle Network Leadership Council since 2017, the silent auction planning committee for Tyler's Hope for a Dystonia Cure for 2015-2017, the Festival of Trees planning committee for 2016-2018, and the 2017 American Heart Association Executive Leadership Team. She is also a graduate of Leadership Gainesville Class 41. Ginny currently sits on the Leadership Gainesville Alumni Association (LGAA) Bord of Directors, as well as United Way of North Central Florida’s Community Investment Council (CIC).